CFO Bookshelf

You Are an IP Company

Jul 12, 2025
Kary Oberbrunner, an entrepreneur, CEO, public speaker, and author of 'You Are an IP Company', discusses the importance of intellectual property in today's world. He draws parallels between individuals and Taylor Swift's trademark strategies. The conversation dives into innovative IP solutions like blockchain and the emotional toll of protecting creative ideas. Kary emphasizes the necessity of education in IP, the value of being first in the marketplace, and how businesses can evolve as essential IP companies in the digital age.
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ANECDOTE

IP Theft Personal Story

  • Kary Oberbrunner experienced having his intellectual property stolen by someone using his book's ideas without credit.
  • He confronted the infringer, who removed the content after he documented it, but no apology was given.
ANECDOTE

Mongolian Plumbing Failure Story

  • After WWII, Mongolians copied bathroom fixtures but failed because they lacked plumbing knowledge.
  • Owning IP alone is not enough; knowing how to use it is critical.
INSIGHT

IP Ensures Product Consistency

  • Intellectual property enables consistent product experiences worldwide, like the Big Mac and pharmaceuticals.
  • This consistency can mean life or death, as seen with plant patents that protect drug formulas.
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