The Importance of Intellectual Property in Brand Integrity

Why has Taylor Swift trademarked her and her cats' names? And how does she protect the approximately three hundred trademarks she owns?

As Kary Oberbrunner tells us, we're just like Taylor in that we're all IP companies. In this engaging conversation about IP, we learn about Instant IPᴵᴾ, the role blockchain plays in IP, the reason good fences make good neighbors, and why you should consider an IP holding company.

The book title we're discussing is Kary's, You Are an IP Company, which was kickstarted by one of the triggering events he addresses in his TEDx presentation.