You Are an IP Company
CFO Bookshelf
00:00
Unlocking Intellectual Property
This chapter explores the critical role of intellectual property (IP) in branding and business, showcasing how entrepreneurs often overlook the value of their unique ideas and processes. Through personal anecdotes and examples from various industries, the discussion sheds light on the complexities of IP ownership, particularly in creative fields. It underscores the emotional and financial toll of protecting one's intellectual contributions while advocating for better understanding and utilization of IP rights.
Transcript
Play full episode
