Discover the importance of tracking key numbers in your business for growth. Learn how to balance loving your audience with expanding your reach. Understand the direct link between audience size and business success. Find out how to maximize your email list and social media following to boost income and engagement.
The size of your audience directly impacts the success of your offers and launches.
Consistent content creation and value delivery are crucial for engaging subscribers and followers.
Deep dives
Building an Email List and Social Media Following
Building an email list involves consistent efforts to attract and engage subscribers. While the list naturally fluctuates due to subscriber activity, the size and engagement of the list directly impact outcomes like launch success and brand partnerships. A substantial email list serves as leverage for collaborations and book deals, showcasing marketing ability and audience reach. Similarly, social media growth depends on regular, authentic engagement without fixating on algorithms or tactics. Fostering a genuine connection with followers through relatable content and consistent presence aids in building trust and a loyal audience.
Providing Value and Monetizing Networks
Consistent content creation and value delivery form the core of engaging newsletters and social media posts. Sharing personal insights, tips, and resources ensures audience retention and trust development. By offering freebies and engaging content, one can attract and retain subscribers, nurturing a community aligned with their values. In monetizing social media and newsletters, providing value remains paramount, balancing promotional messages with genuine engagement to avoid alienating the audience while gradually introducing products or services for sale.
Sustaining Commitment and Consistency in Marketing
Success in email marketing and social media hinges on commitment and consistency. Creating a regular routine for content creation and engagement builds a reliable presence in subscribers' and followers' lives. Developing trust and rapport through consistent communication fosters a strong connection, enhancing credibility and authority in the niche. While strategic marketing approaches have their place, a fundamental formula of consistent value delivery, showing up authentically, and gradually introducing offers forms a sustainable marketing strategy for long-term growth and impact.
You might not want to hear this, but there are key numbers in your business that you need to track and have a plan to grow.
It’s possible to both love your people and want to grow your numbers quickly.
Don’t be afraid to look at these numbers. The success of your offers, launches, and, in fact, your whole business is directly linked to the size of your audience.
The truth is that the more people see your stuff, the more money you’ll make - it’s a numbers game, so it’s essential to get clear on where you’re at and have a target you want to grow to.
On today’s podcast episode, I’m sharing how I grow my list and following.
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