Taylor Swift, AI Alliance, University Presidents, and Guest Lou Paskalis
Dec 8, 2023
01:16:28
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Guest Lou Paskalis joins the hosts to discuss Taylor Swift being named Time's Person of the Year and the influence of her music. They critique the testimony of university presidents regarding anti-Semitism. The chapter also covers AI news, including Meta and IBM forming an 'AI Alliance' and Elon Musk's AI startup raising funds. Paskalis talks about Linda Yaccarino's decision to stay at X and the challenges in achieving quality engagement in advertising.
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Quick takeaways
Linda Yaccarino shows unwavering support for Elon Musk and XAI, despite controversy and criticism.
Major developments in the AI industry include the formation of the AI Alliance by Meta and IBM, Google's new AI model Gemini, and XAI's plans to raise a billion dollars.
Advertisers are unlikely to return to Twitter due to concerns about risks and lack of advertising value compared to other platforms like TikTok.
Apple may enter the AI field with a unique approach that aligns with its brand values and offers high-quality products.
Deep dives
Linda Yaccarino Doubles Down on Support for Elon Musk and XAI
Linda Yaccarino, the chief advertising officer at XAI, is showing strong support for Elon Musk and his vision for the future of the company. Despite Musk's recent controversial interview with DealBook, Yaccarino sent a memo to ex-employees praising his perspective and vision. She believes in the value of the alliance between free speech and Main Street, even though many find her perspective misguided. Yaccarino seems determined to ride out the storm and is fully committed to supporting Musk and his unconventional approach to advertising.
The State of AI: Meta and IBM Form AI Alliance, Google Introduces Gemini, and Elon Musk's XAI Raises Funding
In a series of significant AI developments, Meta and IBM announced the creation of the AI Alliance, a collaboration of more than 50 organizations focused on open-source AI work. Google introduced its new model, Gemini, which is natively multimodal and designed to power Google's generative AI chat. Meanwhile, Elon Musk's XAI filed with the SEC to raise a billion dollars, indicating plans to expand its AI capabilities. These innovations mark a noticeable shift in the AI landscape, with major players like Google and XAI working to solidify their positions.
The Impact of Linda Yaccarino's Support for Elon Musk and XAI
Linda Yaccarino's unwavering support for Elon Musk and XAI has generated both praise and criticism. Her belief in the intersection of free speech and Main Street has caused division among industry professionals and observers. While some see her as committed to her principles, others view her as misguided. The future of XAI under Musk's leadership remains uncertain, but it is clear that Yaccarino is fully aligned with his vision and determined to defend it.
Challenges in Advertising on Twitter and the Pitch for its Future
Advertising on Twitter presents significant challenges as the platform struggles to maintain ad revenue. Despite a decline, Twitter still attracts advertisers, particularly in the sports industry where real-time engagement and snark are valued. However, the lack of a strong performance product limits Twitter's appeal to DTC advertisers. Linda Yaccarino's pitch for advertising on Twitter is centered around activating sponsorships and targeting small to medium-sized businesses, but it remains to be seen if these efforts will be enough to attract and retain advertisers.
The Changing Landscape of AI: Meta and IBM Form AI Alliance, Google Introduces Gemini, and XAI Seeks Funding
Recent developments in the AI industry include the formation of the AI Alliance by Meta and IBM, a collaboration of over 50 organizations focused on open-source AI work. Google has introduced its new model, Gemini, which leverages images, videos, and audio to power its generative AI chat feature. Additionally, Elon Musk's XAI has filed with the SEC to raise a billion dollars, indicating its plans for expanding its AI capabilities. These developments underscore the evolving landscape of AI, with major players vying for position and seeking to push the boundaries of AI technology.
Advertisers unlikely to return to Twitter
The podcast episode discusses how advertisers are unlikely to return to Twitter following recent controversies and the behavior of CEO Jack Dorsey. The episode highlights that major companies have concerns about the platform's risks and do not see sufficient advertising value to outweigh those risks. The management teams of Fortune 500 companies prioritize risk mitigation, and the risks associated with Twitter, including the potential for negative associations and public backlash, are seen as outweighing the potential rewards. With trust and transparency becoming more important, the episode suggests that advertisers may shift their focus towards platforms like TikTok and partnerships with retail media networks for quality engagement.
Apple's potential entrance into AI
The podcast episode suggests that Apple may enter the field of artificial intelligence (AI) and predicts that it will be a significant business story in the future. While Apple has traditionally taken its time to enter new markets or technologies, it is unlikely to let its competitors dominate the AI space. With Apple's focus on high-quality products, privacy protection, and customer trust, the episode suggests that Apple may find a unique approach to AI that aligns with its brand values. By integrating AI into its products, Apple could enhance user experiences and offer a viable alternative to other AI-driven technologies in the market.
Kara and Scott discuss TIME's Person of the Year, Taylor Swift, George Santos' Cameo stardom, and yet another Republican debate. Then, they critique the testimony of three university presidents who spoke to Congress about anti-semitism on their campuses. And it’s a big week in AI news: Meta is teaming up with IBM to form an “AI Alliance,” Google launched a new model, “Gemini,” and Elon Musk’s AI startup has filed with the SEC to raise up to $1 billion. Then we’re joined by Friend of Pivot and Chief Strategy Officer for Ad Fontes Media, Lou Paskalis to discuss Linda Yaccarino’s decision to stick it out at X.
