Lou Paskalis

Lou Paskalis, Chief Strategy Officer for Ad Fontes Media, shares his insights on the advertising industry's evolution, especially amid Elon Musk's influence at X. The conversation dives into university presidents facing scrutiny over hate speech, emphasizing the urgent need for accountability. The discussion also highlights a significant AI alliance formed by Meta and IBM, the competitive landscape in AI, and how advertising strategies are adapting in response to shifting platforms like TikTok, revealing the challenges and innovations reshaping media consumption.

Lou Paskalis discusses the business opportunity news brings for marketers and society. Advertisers missing out on revenue by avoiding news. AI's potential impact on misinformation and news publishers. Importance of news in marketing and reaching older demographics. Challenges of misinformation, deep fakes, and AI in advertising.