Taylor Swift, AI Alliance, University Presidents, and Guest Lou Paskalis
Pivot
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Navigating Advertising Challenges at Twitter
This chapter explores the struggles of a key figure in the advertising industry as she adapts to her role under Elon Musk at Twitter, balancing her past integrity with current pressures. It examines the platform's declining advertising relevance, contrasting emerging competitors like TikTok, and the impact of controversies on corporate sponsorships. Through discussions on the broader advertising landscape, the chapter highlights the need for quality, accountability, and strategic shifts in the wake of leadership changes.
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