

From Cop to Millionaire: How Paul Alex Built a 7-Figure Business with Automation
Apr 24, 2025
In this session, Paul Alex, a former award-winning detective turned entrepreneur and founder of MerchantAutomation.com, shares his remarkable journey from law enforcement to building a multimillion-dollar business. He discusses the bold transition to entrepreneurship, the power of automation in generating passive income, and his strategies for successfully scaling his company. Paul also emphasizes the importance of mindset, self-belief, and a solid network in achieving financial freedom, making it an inspiring listen for aspiring business owners.
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From Cop to Entrepreneur
- Paul Alex transitioned from a difficult law enforcement career to entrepreneurship.
- He started seeing police work as customer service and leveraged overtime to build his business foundation.
Leverage and Mindset Advice
- Use leverage to find the path of least resistance in business.
- Avoid negative mindsets and take action despite doubts or skepticism.
ATM Business Success Story
- Paul launched an ATM business program and grew it slowly with a community.
- Pivoted to a hands-on business model charging startup fees, leading to six-figure earnings while still a cop.