Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
#178 - Leveraging Discounts and Inside Sales for HVAC Growth
Mar 18, 2025
John and Jack dive into smart sales strategies that keep HVAC businesses thriving, even during slow months. They highlight innovative discounting techniques and the power of inside sales to boost profits. The duo shares insights on how technology, like automating follow-ups, can streamline operations and enhance customer engagement. Reflecting on past successes, they emphasize the importance of data-driven approaches and strategic planning for sustained growth. There’s also a lively discussion on upcoming workshops and the excitement surrounding new business initiatives.
42:05
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Quick takeaways
- Optimizing inside sales by implementing follow-up systems can significantly enhance closing rates and boost overall revenue potential.
- Aggressive promotional strategies like BOGO sales and vendor negotiations help businesses maintain profitability during slower seasons through effective discounting.
Deep dives
The Importance of Optimizing Sales Processes
Many businesses overlook the crucial need to optimize their sales processes, which can significantly impact revenue. For instance, having a closing rate of only 50% means half of potential jobs are not being closed, suggesting a huge opportunity for improvement. By implementing more effective strategies, companies can easily increase their daily earnings by tens of thousands. This highlights the necessity for businesses to analyze and enhance their closing techniques to tap into unrealized revenue streams.
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