Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast #178 - Leveraging Discounts and Inside Sales for HVAC Growth
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Mar 18, 2025 John and Jack dive into smart sales strategies that keep HVAC businesses thriving, even during slow months. They highlight innovative discounting techniques and the power of inside sales to boost profits. The duo shares insights on how technology, like automating follow-ups, can streamline operations and enhance customer engagement. Reflecting on past successes, they emphasize the importance of data-driven approaches and strategic planning for sustained growth. There’s also a lively discussion on upcoming workshops and the excitement surrounding new business initiatives.
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Unexpected Growth
- Jack Carr's HVAC business saw a 236% year-over-year increase, exceeding the expected 50-60% growth.
- This followed a dismal February the previous year with only $60,000 in revenue.
Growth over Profit
- Focusing on high revenue with decent gross margin is a good strategy for smaller businesses prioritizing growth over immediate high profits.
- Jack aims for 10% net profit monthly and 15% annually.
Bulk Buying Strategy
- John's company usually secures 5-8% rebates from vendors during shoulder seasons to stay competitive.
- This year, they made a large bulk purchase of equipment at 30% off retail price instead.