Newsletter Operator
The State of Newsletter Advertising In 2024 w/ Ryan Sager & Jesse Watkins
Apr 12, 2024
Ryan Sager and Jesse Watkins discuss newsletter advertising trends in 2024, focusing on sponsors tracking, unique ad offerings, pricing strategies, and audience engagement. They emphasize building rapport, customizing ad pitches, and avoiding commoditization. The guests also delve into the challenges faced by traditional publishers in newsletter ad integration and the importance of data products and event sponsorships for industry growth.
51:05
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Quick takeaways
- Newsletter advertising trends shifting to performance-based deals like CPC and CPA models.
- Dedicated email sends priced at a premium, bundled for increased value and audience engagement.
Deep dives
The Rise of Newsletter Advertising Intelligence Tools
Who Sponsors Stuff founders, Ryan Sager and Jesse Watkins, discuss tracking over 500 newsletters to analyze advertising trends in the newsletter industry. They shed light on the state of newsletter advertising in 2024, sharing insights from a live event in the Owl Access community with Matt McGarry.
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