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23min chapter
The State of Newsletter Advertising In 2024 w/ Ryan Sager & Jesse Watkins
Newsletter Operator
Optimizing Newsletter Advertising Performance
Exploring the intricacies of newsletter advertising performance models, this chapter focuses on unique CPC versus total CPC, risk assumption, pricing strategies, and audience quality. The speakers emphasize the meticulous approach to data utilization, manual curation of ad assets, and human oversight for accuracy to deliver higher-tier ad products.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode