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About this Episode
Ryan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take place on May 3rd.
Episode Topics & Timestamps
00:00 Matt McGarry discusses newsletter advertising trends in 2024.
04:31 Summary: Discussion on sponsors tracking and email advertising.
06:52 Newsletter advertising remains consistent with 10-20 daily.
12:11 Pricing and value in sponsorship programs.
14:03 Increase multiples for highly engaged audiences.
18:23 Ad networks attempt unique, bespoke ad offerings.
20:15 Performance standards, payment for access, risk assumption.
25:32 "Customize ad pitch, avoid commoditization, discussion."
26:17 Understanding brand advertising and messaging for sales.
31:15 Relationship with audience determines product fit.
33:53 Build rapport before selling dedicated content.
37:33 Discount bundling increases sales and requires careful renewal.
42:01 Emphasis on sponsorship, data products, and expansion.
45:29 Events in NYC are expensive and need an audience.
46:31 Traditional publishers struggle with newsletter ad integration.
50:33 Request a screenshot of the podcast and email for an invite.
Links Mentioned
https://allaccess.newsletteroperator.com/
https://thenewsletterconference.com/
https://www.whosponsorsstuff.com/
matt@newsletteroperator.com
