My EXACT Guide To Ecom Forecasting For Profitable Growth

Discover the crucial role of forecasting in boosting e-commerce profitability. Learn about a four-quarter accounting framework to evaluate metrics that maximize profits. Explore cohort-based forecasting, emphasizing customer retention and providing essential tools for growth. Delve into strategic forecasting, monitoring returning customer revenue, and the importance of consistent advertising investments. Understand the balance between ad spend and operational costs to enhance profitability and make informed future decisions.