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The Game with Alex Hormozi
13 Years of Marketing Advice in 85 Mins | Ep 732
Jul 4, 2024
Alex Hormozi shares 13 years of marketing lessons, emphasizing starting with low prices, transitioning to high rates, and optimizing conversion rates. He discusses effective strategies for scaling, experimenting with new approaches, warm outreach, cold outreach, and creating tailored content. The podcast also explores a success story of niche marketing on Instagram and the power of storytelling and content variety in marketing.
01:26:11
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Quick takeaways
- Starting with low prices can attract customers and build trust through offering free services.
- Using free strategies like providing services in exchange for feedback can lead to long-term success in marketing.
Deep dives
Start with Low Prices or Free to Build Flow
Starting with low prices or offering services for free can help create initial flow and attract customers while building trust. By providing value early on, such as offering free services in exchange for charity donations, businesses can establish connections and potentially convert customers willing to pay after experiencing the service.
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