The Game with Alex Hormozi 13 Years of Marketing Advice in 85 Mins | Ep 732
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Jul 4, 2024 Discover the secrets of effective marketing with insights from 13 years of experience. Learn how low prices and free services can build trust and gather testimonials. Dive into the importance of action over perfection and the role of frequent content production. Explore the critical metrics for sustainable growth and the blend of proven strategies with fresh ideas in ad creation. Lastly, uncover ways to enhance audience engagement by recycling hooks and tracking results to drive revenue growth.
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Start Low/Free
- Start with low or free prices to gain initial traction.
- Increase prices incrementally after proving value and gathering feedback.
Charity Startup
- Alex Hormozi started his online personal training business by asking for donations to charity.
- After delivering results, clients willingly paid and referred him.
Free Gym Turnarounds
- Hormozi offered free gym turnarounds, profiting only after generating sales for them.
- This allowed him to test his system, eventually licensing it to 5,000+ locations.