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13 Years of Marketing Advice in 85 Mins | Ep 732

The Game with Alex Hormozi

CHAPTER

Action Over Perfection in Marketing

This chapter emphasizes the necessity of taking action in marketing rather than striving for perfection in planning. It introduces a framework for scaling advertising through increased volume before refining quality, sharing personal experiences to underline the importance of frequency in content production. The narrative highlights the pivotal role of effective messaging and hooks in advertisements, illustrating how minor adjustments can yield significant improvements in results.

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