The Learners Podcast

Great Research - Judd Antin - Evolving UXR for Greater Impact

Oct 3, 2024
Judd Antin, a consultant and leadership coach with a rich background in UX/UXR at companies like Facebook and Airbnb, discusses the critical evolution of UX research. He argues that researchers must abandon outdated practices and embrace a business-centered approach to gain influence. Judd highlights the importance of multi-method research and adapting to new tools, including AI, to enhance effectiveness. He encourages leveraging research skills internally to build relationships and understand colleagues, ultimately shaping better decision-making in organizations.
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INSIGHT

UX Research At An Inflection Point

  • UX research is at a crucial inflection point that calls for changing long-standing practices.
  • Judd argues this moment could evolve the field if researchers act instead of repeating old playbooks.
INSIGHT

The Problem With User-Centered Performance

  • 'User-centered performance' signals caring without changing decisions and weakens research impact.
  • Practices like crusading, check-the-box studies, and 'how might we' exercises often prioritize appearance over outcomes.
ADVICE

Prioritize Business Value

  • Put business value first by learning company finance, metrics, and where money flows.
  • Use that language to frame insights against business problems and to choose or decline projects accordingly.
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