Judd Antin

Judd Antin, a veteran in UX research with a rich background at Yahoo, Meta, and Airbnb, tackles the pressing challenges in the field. He critiques past user research trends and argues for three distinct types of research—macro, middle-range, and micro. Antin emphasizes the need for researchers to be integral to product development and critiques the effectiveness of the Net Promoter Score, advocating for better customer satisfaction metrics instead. His insights shed light on how to genuinely align research with business objectives for meaningful improvements.

Three UX research experts, Judd Antin, Dave Hora, and Christiana Lackner, discuss the industry's evolution, adapting methods for team dynamics, balancing business and user focus, fostering shared understanding, planning strategically, and the promise of AI. They share insights on future-proofing research practice, creating business value, and building cross-functional partnerships.

Judd Antin, a consultant and leadership coach with a rich background in UX/UXR at companies like Facebook and Airbnb, discusses the critical evolution of UX research. He argues that researchers must abandon outdated practices and embrace a business-centered approach to gain influence. Judd highlights the importance of multi-method research and adapting to new tools, including AI, to enhance effectiveness. He encourages leveraging research skills internally to build relationships and understand colleagues, ultimately shaping better decision-making in organizations.