The Futur with Chris Do 103 - Email Marketing Like a Pro — with Tarzan Kay
Oct 21, 2020
Tarzan Kay, an email marketing expert and course creator, shares her unique journey from jazz pianist to lawyer and finally to marketing guru. She discusses the emotional challenges of career transitions and the power of authenticity in branding. The conversation dives into practical strategies for mastering email marketing and navigating the delicate balance of self-promotion. Tarzan emphasizes the significance of understanding client awareness stages, offering insights to help connect with audiences effectively while questioning ethical marketing tactics.
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Schedule and Be Consistent with Email
- Schedule time for email marketing and stick to it, even when you don't feel like it.
- Consistency builds trust with your audience, showing them you'll reliably appear in their inbox.
Consistency Over Perfection
- Not every email needs to be perfect; aim for consistent effort over constant brilliance.
- Personal healing and self-worth are crucial for handling the increasing scrutiny as your business grows.
Winning the Email Competition
- Tarzan Kay entered an email copywriting competition early in her career and strategically analyzed the judging criteria to win.
- She prioritized getting votes early in the day to gain visibility, highlighting the importance of understanding the rules of the game.