103 - Email Marketing Like a Pro — with Tarzan Kay
The Futur with Chris Do
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Navigating Self-Promotion and Ethical Marketing
This chapter addresses the discomfort of self-promotion and the evolution of confidence in marketing one's own products, buoyed by client testimonials. It critiques prevalent marketing formulas and explores the ethical implications of urgency and scarcity tactics used in the online course creation industry. Through personal anecdotes, the speakers highlight the necessity of authenticity in communication and the importance of building genuine connections with audiences while questioning conventional strategies.
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