Discover how to spark creativity in copywriting with practical techniques. Get moving to kickstart your flow or brainstorm twenty-one ideas instead of stopping at the first. Learn to embrace randomness and the power of vocalizing pitches. Flip the script with contrarian thinking and push your ideas to the extreme. Dive into diverse industries for inspiration and let customer feedback guide your emotional engagement. Transform creative struggles into a repeatable practice with these game-changing tips!
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volunteer_activism ADVICE
Get Moving to Boost Creativity
Get your body moving to boost creativity, even a five-minute walk helps.
Movement releases neurotransmitters that reduce stress and enhance idea flow.
volunteer_activism ADVICE
Quantity Before Quality
Write many ideas instead of stopping at the first one; aim for 21 ideas.
More ideas lead to breakthrough thoughts often hidden below surface attempts.
volunteer_activism ADVICE
Creativity On Demand
Build rituals and habits that trigger creativity on demand.
Consistent routines signal your brain it's time to work and cultivate creative flow.
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This book, which began as a speech given by Austin Kleon to college students, expands into a manifesto for creativity. It outlines ten transformative principles such as 'Steal like an artist' (honoring, studying, and transforming ideas), 'Don’t wait until you know who you are to start making things,' and 'Use your hands' (emphasizing physical work). Kleon argues that creativity is not original but builds on what came before, and he provides practical tips and inspiring concepts for artists, writers, musicians, and anyone generating creative work[2][3][4].
You can’t fake it. It seems like you can’t force it.
But when creativity shows up at the right moment — your copy comes alive.
Sometimes it’s the difference between a flat headline and a breakthrough idea. Between a click and a sale. Between a promotion that falls flat and a control that blows the doors off.
On the other hand, when it doesn’t show up — that’s when things get rough.
Here’s the thing, though.
Creativity isn’t magic.
Oh, I know it seems like magic–especially when great new ideas spring up, seemingly out of nowhere.
And sometimes you feel like only a magic trick—or a miracle—would save you, when you’re stuck or going through a dry spell.
But the truth is, creativity is something you can spark, pretty much on demand.
All you need is the right tools.
And that’s what we’ll talk about today.
(Here are the 10 techniques we talked about.)
1. Get Moving — Walk, stretch, get your body moving.
2. Quantity Before Quality — Don’t stop at the first idea. Write twenty-one.
3. Creativity on Demand — Build habits and rituals to trigger flow.
4. Totally Random — Use odd words or images to spark new ideas.
5. Talk, Talk, Talk — Say your pitch out loud before you write it.
6. Go Contrarian — Flip the script and challenge the norm.
7. Exaggerate — Push an idea too far to find something bold.
8. Swipe Outside Your Lane — Look in markets besides your niche for structures and angles.
9. Let Customers Talk — Check out customer feedback for phrasing and emotion.
10. Perspective Shift — Zoom out. Pretend it’s not your project.
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