Business Wars

TikTok vs Instagram | The TikTok Effect | 6

Dec 16, 2020

Taylor Lorenz, a culture and technology reporter for the New York Times, dives deep into the explosive rivalry between TikTok and Instagram. She discusses TikTok's evolution from a children's app to a platform for activism and shopping, emphasizing its appeal to Gen Z. Lorenz also critiques Instagram's Reels feature, noting its struggles to engage younger users and replicate TikTok's viral success. The conversation highlights the growing political scrutiny of TikTok and its pivotal role in empowering youth activism amid content competition.

22:46

Episode guests

Taylor Lorenz

AI Chapters

Episode notes

Intro

3min

TikTok's Transformation and Political Scrutiny

2min

Gen Z Activism and Social Media Dynamics

6min

The Battle for Social Media Supremacy: TikTok vs Instagram

4min

Battle for Dominance: TikTok vs. Instagram

10min

The Intensifying Rivalry: TikTok vs. Instagram

3min

With TikTok’s legal future hanging in the balance, Facebook CEO Mark Zuckerberg hasn’t been shy about borrowing what works from the Chinese upstart and replicating it within Instagram. But his copycat feature Reels made more of a ripple than a splash when it debuted. For more on TikTok’s woes, we speak with Taylor Lorenz. She covers culture and technology for the New York Times and tells us why TikTok’s success can’t be easily duplicated and how Instagram’s Reels-focused redesign angered the platform’s long time influencers.

Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.