Business Wars TikTok vs Instagram | The TikTok Effect | 6
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Dec 16, 2020 
Taylor Lorenz, a culture and technology reporter for the New York Times, dives deep into the explosive rivalry between TikTok and Instagram. She discusses TikTok's evolution from a children's app to a platform for activism and shopping, emphasizing its appeal to Gen Z. Lorenz also critiques Instagram's Reels feature, noting its struggles to engage younger users and replicate TikTok's viral success. The conversation highlights the growing political scrutiny of TikTok and its pivotal role in empowering youth activism amid content competition.
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TikTok's Uncertain Future
- TikTok faced a potential ban in 2020 from the Trump administration.
- The ban was ultimately not enforced, leaving TikTok's future uncertain.
Reels' Initial Struggle
- Instagram aimed to capitalize on TikTok's legal woes by introducing Reels, its short-form video feature.
- Despite Instagram's large user base, Reels initially failed to gain significant traction.
TikTok's Evolution
- TikTok evolved from a niche platform to a diverse social network in 2020.
- The platform became a hub for various content, including entertainment, commentary, and activism.