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TikTok vs Instagram | The TikTok Effect | 6
Business Wars
Battle for Dominance: TikTok vs. Instagram
This chapter explores Instagram's struggle to compete with TikTok through its Reels feature, revealing key shortcomings in functionality and user engagement. It contrasts TikTok's innovative content distribution and viral potential with Instagram's established model centered on user following. Additionally, the chapter examines the rising influence of politics on TikTok, highlighting its role as a platform for engagement and activism among younger audiences.
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