B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Crafting a great elevator pitch w/ Jarie Bolander
Jan 25, 2024
Jarie Bolander, an expert on crafting elevator pitches, discusses the importance of concise communication, storytelling, and emotional appeal in crafting compelling elevator pitches for marketing in the digital age. He highlights the significance of engaging the listener, addressing pain points, and showcasing uniqueness to generate interest and initiate conversations effectively.
39:48
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Quick takeaways
- Crafting a strong elevator pitch involves brevity, clarity, emotional appeal, and addressing unique qualifications.
- The opening line of an elevator pitch is crucial for sparking curiosity and making a strong first impression.
Deep dives
Crafting a Clear and Compelling Elevator Pitch
Crafting a great elevator pitch can be surprisingly difficult, but it is essential for effectively explaining your offer in a clear and compelling way. Many companies struggle to condense their message into just 30 seconds, fearing they will miss out on something. However, brevity and clarity are key. A strong elevator pitch should evoke emotion, address a pain point, and convey why you are uniquely qualified to solve it. Practicing and refining the pitch is crucial and can help you build confidence and make a memorable first impression.
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