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13min chapter
Crafting a great elevator pitch w/ Jarie Bolander
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Crafting a Compelling Elevator Pitch
The chapter delves into the importance of crafting a compelling elevator pitch by identifying the target audience, understanding their knowledge level, addressing pain points, and showcasing uniqueness. It emphasizes starting with the pain point being solved, the simplicity of articulation, and the three fundamental questions to formulate a strong elevator pitch.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode