The chapter explores the concept of crafting a powerful elevator pitch, emphasizing brevity and clarity to effectively convey a message within a short time span. It compares the elevator pitch to storytelling and highlights the importance of generating enough interest to lead to further conversation. The importance of setting up a hook, similar to a joke or pickup line, is discussed to engage the listener and spark curiosity.
In our age of remote everything, the elevator pitch is a bit of an anachronism.
When's the last time you pitched an idea in an elevator?
But the concept is still relevant and important!
If you're in marketing or sales, you need to be able to explain what you offer is a way that's succinct, clear, and compelling ... and do it in about 30 seconds or less.
Now, crafting a great elevator pitch isn't exactly quantum theory ... but it's not easy, either!
And in fact, according to my guest, many companies struggle to explain what they do and why it matters to non-experts.
Jarie Bolander is many things ... He's head of market strategy at Decision Counsel ... the author of several books, including Story Driven Outreach ... and host of The Entrepreneur Ethos Podcast.
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