Crafting a great elevator pitch w/ Jarie Bolander
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
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Crafting a Powerful Elevator Pitch
The chapter explores the concept of crafting a powerful elevator pitch, emphasizing brevity and clarity to effectively convey a message within a short time span. It compares the elevator pitch to storytelling and highlights the importance of generating enough interest to lead to further conversation. The importance of setting up a hook, similar to a joke or pickup line, is discussed to engage the listener and spark curiosity.
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