That Will Never Work #60: How to Turn Your Kitchen Side-Hustle Into a Brand
Jul 19, 2022
Christina Fisher, founder of The Messy Cookie, transformed her home bakery into a thriving virtual team-building event provider. She discusses how her cookie decorating kits gained traction during the pandemic. Despite initial success, she's grappling with the challenge of securing repeat business from corporate clients. The conversation dives into strategies for evolving from a product to a brand, emphasizing the importance of creating memorable experiences. Christina's journey sheds light on the significance of customer insights and innovative offerings to stimulate ongoing engagement.
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Side Hustle Turned Global Virtual Events
- Christina started The Messy Cookie as a home-bakery side hustle and turned it into a virtual team-building business during the pandemic.
- Wayfair reached out early and the offering expanded to corporate virtual events across many countries.
Competition Format Boosted Engagement
- Christina introduced a competition format for virtual cookie events and it became very popular.
- She even includes a paper crown and competitive elements to boost engagement.
Product Is Not A Brand
- A product isn't the same as a brand; you must make customers want to repeat the experience or expand offerings.
- Marc says you must choose to scale the product or broaden the product line to build a brand.
