Christina Fisher

Christina Fisher, founder of The Messy Cookie, transformed her home bakery into a thriving virtual team-building event provider. She discusses how her cookie decorating kits gained traction during the pandemic. Despite initial success, she's grappling with the challenge of securing repeat business from corporate clients. The conversation dives into strategies for evolving from a product to a brand, emphasizing the importance of creating memorable experiences. Christina's journey sheds light on the significance of customer insights and innovative offerings to stimulate ongoing engagement.