

TWIG #325 Ubisoft Bails Out, AppLovin Fights Back, Roblox Becomes an Ad Network
Apr 4, 2025
The podcast dives into the aftermath of GDC, questioning the future of Dark Legion and celebrating Game Craft. Speculation revolves around Switch 2 and Nintendo’s return to form. Roblox teams up with Google for innovative rewarded ads, reshaping its monetization strategies. AppLovin grapples with short seller accusations while asserting its market hold. Meanwhile, Tencent's strategic moves surrounding Ubisoft raise eyebrows, highlighting a complex gaming ecosystem filled with challenges and opportunities.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Intro
00:00 • 2min
Gaming Industry Updates and Insights
01:50 • 3min
Navigating Growth Challenges in Gaming with Insightful CEO Interviews
05:08 • 3min
Gaming Industry Metrics and Strategies
07:53 • 16min
Roblox's New Ad Initiative with Google
23:24 • 8min
Crisis in Ad Tech: The Fallout of Allegations Against a Major Player
31:28 • 3min
Challenges in Advertising Technology
34:30 • 6min
Navigating Game Publishing Dynamics
40:42 • 7min
Gaming Industry Dynamics and Challenges
48:04 • 21min