TWIG #325 Ubisoft Bails Out, AppLovin Fights Back, Roblox Becomes an Ad Network
Deconstructor of Fun
Intro
This chapter explores the critical challenges and opportunities in the gaming industry, focusing on the integration of metagame features for player engagement. It highlights the contributions of Hero from Heroic Labs and Sensor Tower in equipping developers with tools and data to optimize their games for better retention and monetization.
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