
TWIG #325 Ubisoft Bails Out, AppLovin Fights Back, Roblox Becomes an Ad Network
Deconstructor of Fun
Challenges in Advertising Technology
This chapter examines the advertising technology industry's issues, focusing on unauthorized data collection, misleading practices, and the impact of short-selling tactics. It also discusses the significant role of companies like AppLovin in mobile game marketing and the successful sale of publishing rights for 'Mobile Legends Bang Bang.'
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