Off The Grid: Leaving Social Media Without Losing All Your Clients

🖌️ Copywriting, Pain Point Marketing & 3 Easy Ways to Improve Your Sales Pages — with Nicole Cloutier

Mar 19, 2025

Nicole Cloutier, a talented copywriter and podcaster, shares her journey from poetry to persuasive marketing. She discusses how ethical copywriting can feel like magic, emphasizing the importance of pain point and pleasure point marketing. Listeners learn practical tips for writing compelling sales pages, including the power of specificity and emotional engagement. Nicole also provides three easy ways to enhance existing sales pages, ensuring they resonate with potential customers and drive sales. Plus, don't miss her special free sales page bundle!

01:01:46

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Episode guests

Nicole Cloutier

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Episode notes

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Quick takeaways

Nicole Cloutier describes her transition from a poetry MFA to a successful copywriter, emphasizing the power of words in connecting with audiences.

The podcast discusses pain point marketing as an ethical approach that focuses on understanding and addressing customer struggles to create meaningful connections.

Listeners receive practical strategies for enhancing sales pages, including the importance of clarity, specific messaging, and strong calls to action for better conversion.

Deep dives

The Inquire Within Deck Giveaway

A giveaway is being held for the newly released Inquire Within deck, created by Kristen Drozdowski. This deck features beautifully illustrated tarot-sized cards designed to provide guidance and comfort in daily life. To enter the giveaway, listeners are asked to fill out a quick form, which also adds them to the Worthwhile Paper mailing list. The new edition of the deck comes in an elegant gold box, enhancing its aesthetic appeal and making it a desirable item for enthusiasts.

Intro

4min

Transformation from Creative Writer to Copywriting Entrepreneur

4min

The Magic of Ethical Copywriting and Pain Point Marketing

3min

Mastering Pain Point Marketing

12min

Crafting Effective Sales Pages

9min

Building Relationships and Crafting Sales Pages for Success

6min

Mastering Sales Page Crafting

21min

Enhancing Sales Pages and Exploring the Magic of Words

3min

What if selling didn't have to feel sleazy? And the words on your website could cast a magical spell for your ideal clients/customers instead?

Today, I'm joined by copywriter and podcaster Nicole Cloutier to talk about how to be more specific in our messaging and simple tips to write better sales pages.

Tune in to hear about:

Nicole's journey from poetry MFA to copywriter
Pain point marketing + if it's (un)ethical?
How asking "so what?" can turn boring writing into compelling copy
Ways that better messaging can improve your product sales (not just services!)
The value of embracing "pleasure point marketing"
How to write your first sales page (ever!)
3 ways to improve your existing sales pages so you can (hopefully) make more $$$

And make sure to grab Nicole's FREE sales page bundle, exclusively for Off the Grid listeners!

RESOURCES + LINKS
👋 Download the FREE Leaving Social Media Toolkit
🌐 Join the Interweb for courses + community
🌸 Peep the Clubhouse for bonus episodes + emails
💌 Learn more about purchasing ad space + sponsoring the show

🫶 Looking for nuanced conversations about adult friendship? Listen + subscribe to Dear Nina: Conversations About Friendship anywhere you get your podcasts (sponsored)

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