The Magic of Ethical Copywriting and Pain Point Marketing

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What if selling didn't have to feel sleazy? And the words on your website could cast a magical spell for your ideal clients/customers instead?

Today, I'm joined by copywriter and podcaster Nicole Cloutier to talk about how to be more specific in our messaging and simple tips to write better sales pages.

Tune in to hear about:

• Nicole's journey from poetry MFA to copywriter
• Pain point marketing + if it's (un)ethical?
• How asking "so what?" can turn boring writing into compelling copy
• Ways that better messaging can improve your product sales (not just services!)
• The value of embracing "pleasure point marketing"
• How to write your first sales page (ever!) 
• 3 ways to improve your existing sales pages so you can (hopefully) make more $$$

And make sure to grab Nicole's FREE sales page bundle, exclusively for Off the Grid listeners!

RESOURCES + LINKS
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