VinePair Podcast Why is Scotch Slumping?
Sep 19, 2024
Joanna, an expert in the Scotch whisky industry, Zach, a market analyst, and Adam, a strategist in whiskey marketing, tackle the declining sales of Scotch whisky. They discuss how chasing new markets may have alienated traditional drinkers and the importance of blended Scotch as an entry point. The trio also explores cultural shifts favoring Japanese whisky and critiques quirky marketing tactics. They suggest reconnecting with Scotch's historical roots to regain its identity in a changing market.
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