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London Writers' Salon
#128: Sanjoy K. Roy — From 0 to 500k: Growing the Jaipur Literature Festival and Shaping Global Culture, How Art & Festivals Transform Cities
Jan 19, 2025
Sanjoy K. Roy, Managing Director of Teamwork Arts, has transformed the Jaipur Literature Festival from 230 attendees to over 400,000. He discusses how art and storytelling shape culture and foster community engagement. Sanjoy shares inspiring stories of individuals like a former rickshaw driver who became a published author, and highlights the role of festivals in promoting inclusivity and social change. With a focus on collaboration and accessibility, he emphasizes how creativity can uplift marginalized voices and revitalize cities.
58:21
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Quick takeaways
- Sanjoy K. Roy discusses the Jaipur Literature Festival's evolution from 230 attendees to over 400,000, emphasizing its global cultural impact.
- The festival promotes inclusivity by targeting underprivileged groups and empowering young people to engage with literature and arts.
Deep dives
The Evolution of the Jaipur Literature Festival
The Jaipur Literature Festival began in 2006 as a small gathering of about 230 people and has transformed into a monumental event attracting over 400,000 attendees today. The festival's origins are rooted in the desire to celebrate literature and arts in a culturally rich environment, leveraging the heritage of Jaipur. Over the years, it has successfully expanded its programming, bringing renowned authors, poets, and thought leaders from various fields to engage with a diverse audience. The festival’s growth trajectory underscores its significance as a cultural phenomenon, promoting literary discussions that resonate across the globe.
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