Sanjoy K. Roy, Managing Director of Teamwork Arts, has transformed the Jaipur Literature Festival from 230 attendees to over 400,000. He discusses how art and storytelling shape culture and foster community engagement. Sanjoy shares inspiring stories of individuals like a former rickshaw driver who became a published author, and highlights the role of festivals in promoting inclusivity and social change. With a focus on collaboration and accessibility, he emphasizes how creativity can uplift marginalized voices and revitalize cities.