The Coaching Industry's Best-Kept Secret: Todd Herman's Blueprint for Breakthrough

Feb 27, 2024

Todd Herman, creator of The 90 Day Year and co-founder of UpCoach, shares his inspiring journey from a sports coach to a global coaching expert. He discusses the irreplaceable value of one-on-one coaching and why personalized guidance can lead to transformational breakthroughs. Todd reveals his $75 blueprint for coaching success and the impactful concept of the Alter Ego Effect. He emphasizes that true growth in coaching comes from authentic connections and personal development, making a case against solely chasing passive income models.

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ANECDOTE

Todd's Coaching Origin Story

Todd Herman started coaching by charging $75 for three sessions after being asked by a mom to mentor her son.
His low rate got him many clients, helping him grow his coaching skills and business foundation.

INSIGHT

Value of One-to-One Coaching

One-to-one coaching is essential for uncovering transformational ideas and cannot be fully replaced by scaled models.
Skipping this phase means you won't discover ideas that stand the test of time.

ADVICE

Use Clarifying Questions

Stay close to one-on-one coaching to gain deep, nuanced insights directly from clients' challenges.
Use clarifying questions to test the depth of knowledge and authenticity of ideas.

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Anyone who knows me knows that my work has been heavily influenced by Todd Herman.

I first found him through his program, 90 Day Year, which completely transformed my business, (and my life!)

Later I was coached by him in his Basecamp program.

So having him on the show was kind of a big deal for me. In fact, I surprised myself by getting emotional halfway through. But I guess that’s how it is when you get overwhelmed with all the feels, talking to your mentor.

I think you are going to love this conversation.

We talk a lot about how many of us think we should be ditching the one-to-one coaching model in exchange for the “passive income” models. Todd shares some pretty powerful thoughts about this.

Other stuff you’ll get from this episode:

👉 Discover the Accidental Journey of a Coaching Titan: Todd shares his unexpected path from a passionate sports coach to a globally recognized coaching expert. His story is a testament to the power of embracing the unexpected.

👉 The $75 Blueprint to Coaching Success: Learn how Todd's humble beginnings, charging just $75 for three sessions, laid the foundation for his coaching empire. This story is a masterclass in valuing growth over greed.

👉 Unlocking the Power of One-to-One Coaching: Dive into Todd's insights on the irreplaceable value of personalized coaching. Find out why he believes this approach is crucial for uncovering transformational ideal.

👉 The Alter Ego Effect: Uncover the groundbreaking concept that has transformed the lives of athletes, entrepreneurs, and professionals across the globe. Todd discusses how adopting an alter ego can unleash your highest potential.

👉 The 90-Day Sprint to Viral Success: Be inspired by how Todd leveraged a series of free talks to never have to market his signature program again. A story of strategic generosity leading to exponential growth.

👉 The Transformation Age: Todd Herman argues that we've moved beyond the information age into a time where people crave transformation. Discover how coaches can thrive by focusing on accountability and implementation.

👉 A Verb, Not a Noun: Learn why Todd describes himself through actions rather than titles, and how this perspective fuels his continuous growth and impact in the coaching world.