The Unofficial Shopify Podcast Turning Scratched Lenses into 8 Figures
Dec 17, 2024
Brandon Dill, Founder of Fuse Lenses, shares his journey from a small side hustle to a thriving business offering high-end replacement lenses for sunglasses. Discover how he turned a common frustration into an 8-figure venture, tackling cash flow struggles and seasonal peaks. He reflects on the essential transition to Shopify for scalability and updates on innovative lens technology, including AI-driven features. Brandon also debunks entrepreneurship myths, highlighting the dedication required to succeed in the challenging e-commerce landscape.
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Fuse Lenses Origin Story
- Brandon Dill's neighbor needed replacement sunglass lenses, sparking the idea for Fuse Lenses.
- Dill initially offered the service through his boss's company, but they declined, so he started his own.
Fuse Lenses Growth
- Fuse Lenses started by making two pairs of lenses weekly.
- Now, they produce about 1,500 pairs daily during peak season and are approaching eight-figure annual revenue.
Leaving the Old Job
- Dill gave his former boss a year's notice before leaving to focus on Fuse Lenses.
- They maintain a good relationship, and their businesses are located near each other.