Turning Scratched Lenses into 8 Figures
The Unofficial Shopify Podcast
Navigating E-Commerce Complexities
This chapter explores the transition to Shopify and the challenges of managing a customized e-commerce eyewear business, particularly with product variations. It emphasizes a customer-first approach in handling order mistakes and the advantages of shipping lightweight polycarbonate lenses. Additionally, the chapter discusses effective marketing strategies, especially on social media platforms like TikTok, while addressing the fluctuations in advertising costs and the importance of adapting to consumer behavior.
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