NVIDIA AI Podcast Firsthand's Jon Heller Shares How AI Agents Enhance Consumer Journeys in Retail - Ep. 242
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Jan 21, 2025 Jon Heller, Co-CEO and founder of Firsthand, pioneers AI Brand Agents to revolutionize online shopping. He discusses how these agents personalize customer journeys and transform marketing interactions into valuable insights. Heller elaborates on the shift from traditional search to more intuitive, data-driven experiences, highlighting their role in bridging publishers, advertisers, and consumers. He explains the complexities of building these agents and the importance of context-specific strategies to enhance engagement and satisfaction in retail.
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AI: A New Medium
- AI is a new medium, not just a technology, enabling personalized consumer journeys.
- Brand agents enhance user experience by adapting to individual needs using brand data.
Brand Data Advantage
- Brands and retailers possess extensive product data crucial for addressing consumer needs.
- Brand agents leverage this data to provide tailored information and facilitate conversions.
FirstHand Origin Story
- Jon Heller, after working in ad tech, returned to school to study AI, initially focusing on reinforcement learning in video games.
- The emergence of language models sparked the idea for FirstHand, a brand agent platform.