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7min chapter
Firsthand's Jon Heller Shares How AI Agents Enhance Consumer Journeys in Retail - Episode 242
The AI Podcast
Evaluating AI in Retail Marketing
This chapter delves into the evaluation of AI agents in marketing, emphasizing the importance of context-specific strategies for consumer engagement. It discusses the future of AI in enhancing the consumer journey, focusing on tailored communication and continuous learning from consumer data to improve marketing initiatives.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode