AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
a16z Live
Harnessing Ecosystem-Led Growth with Crossbeam's Bob Moore
Apr 9, 2024
Bob Moore, CEO of Crossbeam, discusses ecosystem-led growth and the data revolution in partnerships. They delve into ecosystem-qualified leads, integrating GTM motions, and ELG as an AI force multiplier. Sarah Wang and Bob Moore explore leveraging partnerships for improved acquisition, expansion, and access to new markets.
34:32
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Leveraging partner ecosystem data enhances customer acquisition and market access.
- Utilizing AI technologies in ELG framework enhances personalized targeting and strategic decision-making.
Deep dives
The Significance of Ecosystem-Led Growth (ELG)
Ecosystem-led growth, or ELG, emphasizes leveraging partner ecosystem data to enhance customer acquisition, conversion, and market access. It marks a shift towards utilizing data shared between companies to optimize sales and marketing strategies, propelling companies towards successful outcomes. ELG stands as a pivotal revenue lever in the current SAS app ecosystem, indicating a departure from traditional partnership approaches to a more data-driven, efficient methodology.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode