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Harnessing Ecosystem-Led Growth with Crossbeam's Bob Moore
Apr 9, 2024
Bob Moore, CEO of Crossbeam, discusses ecosystem-led growth and the data revolution in partnerships. They delve into ecosystem-qualified leads, integrating GTM motions, and ELG as an AI force multiplier. Sarah Wang and Bob Moore explore leveraging partnerships for improved acquisition, expansion, and access to new markets.
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Quick takeaways
- Leveraging partner ecosystem data enhances customer acquisition and market access.
- Utilizing AI technologies in ELG framework enhances personalized targeting and strategic decision-making.
Deep dives
The Significance of Ecosystem-Led Growth (ELG)
Ecosystem-led growth, or ELG, emphasizes leveraging partner ecosystem data to enhance customer acquisition, conversion, and market access. It marks a shift towards utilizing data shared between companies to optimize sales and marketing strategies, propelling companies towards successful outcomes. ELG stands as a pivotal revenue lever in the current SAS app ecosystem, indicating a departure from traditional partnership approaches to a more data-driven, efficient methodology.
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