Exploring Ecosystem-Qualified Leads in Demand Generation Strategies

In this SaaS era, partnering with no one means competing with everyone. How the best companies take advantage of ecosystem-led growth—or where they sit in the SaaS ecosystem to improve acquisition, expansion, and access to new markets, as discussed by a16z general partner Sarah Wang and Crossbeam CEO Bob Moore.

• [00:01:43] The birth of ecosystem-led growth
• [00:05:12] The data revolution in partnerships
• [00:12:46] Integrating ecosystem-level GTM motions
• [00:16:29] Bob's founder history
• [00:24:30] Ecosystem-qualified leads and new opportunities
• [00:29:34] ELG as AI force multiplier

For a transcript of this episode of a16z Live!, click here.