Uncensored CMO From Tech founder to solving the social media addiction crisis - Jess Butcher
Oct 29, 2025
Jess Butcher, tech entrepreneur and co-founder of AR company Blippar, dives into the pressing issue of social media addiction and its impact on our wellbeing. She discusses the struggles female founders face in securing funding and offers insights from her experiences at Blippar. Jess highlights how AI is reshaping our brains and behavior, urging brands to take responsibility for the attention economy. Her initiative, ScrollAware, aims to promote healthier digital habits, introducing innovative tools like phone sleeping bags to help people reclaim their time.
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How Jess Entered Tech Through Storytelling
- Jess fell into tech as a communicator, not a coder, and helped translate complex AR tech into market-friendly messages.
- Blippar grew rapidly from a pub chat to a global team raising over $100M and 10 offices in a few years.
Juice Burst's Exploding Fruit Case Study
- Juice Burst filmed exploding fruit and used Blippar's AR to make the pack explode when scanned, creating a standout case study.
- The activation wrapped dynamic content around the bottle and became an early, influential example.
Too Clever Beats Obvious
- Blippar suffered from being too clever and non-intuitive compared with simple, obvious QR codes.
- Jess realised tech must enable real life rather than become a distraction between people and experience.
