#21274
Mentioned in 2 episodes

Eat Big Fish

Book •
Author
Adam Morgan

Mentioned by

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 John Evans

Mentioned in 2 episodes

Mentioned by
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John Evans
 in reference to intelligent naivety and challenging the status quo.
38 snips
Unreasonable Marketing - lessons from the creator of the world’s #1 restaurant - Will Guidara
Mentioned by
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John Evans
 as Adam Morgan's famous book about how challenger brands create new categories and become successful.
From Tech founder to solving the social media addiction crisis - Jess Butcher

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