Elevate with Robert Glazer Jason Lindstrom On Leadership, Culture And Giving To Employees
8 snips
Nov 4, 2025 Jason Lindstrom, a passionate entrepreneur and CEO of Bucketlist, chats about the importance of workplace culture and employee recognition. He shares how his early experiences shaped his approach to building thriving teams and emphasizes the need for strong values and open communication. Jason discusses the pivot of Bucketlist from a consumer platform to a unique rewards system, tackling challenges like jealousy in recognition programs. He also reflects on the importance of hiring practices and the personal growth he's experienced as a CEO.
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From Ski Club To First Business
- Jason built a ski club at Simon Fraser University and grew it to 200 members by recruiting aggressively at Clubs Day.
- He charged membership fees, ran events, and learned recruitment, vision-selling, and community building from the experience.
Double Down On Your Zone Of Genius
- Find and double down on your zone of genius and outsource or hire for the rest of the work.
- Focus on what you excel at, like sales, product vision, or culture, and avoid micromanaging areas you dislike.
Pivot From Consumer App To Enterprise SaaS
- Bucketlist started as a consumer site for personal bucket lists and scaled to over 1 million users with strong media attention.
- Repeated inbound requests from companies led Jason to pivot the product into an enterprise rewards and recognition platform.
