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The Businessology Show
Building Trusted Relationships with Joan Herlong
Dec 16, 2024
Joan Herlong, CEO of Herlong Sotheby’s International Realty and author of "As Is: An Insider's Guide to Real Estate", shares her 30+ years of real estate wisdom. She emphasizes the importance of integrity and personalized service in a competitive market. Joan discusses the differences between full-time and part-time agents, the necessity of balancing family life with career demands, and the intricate relationship between elections and the real estate market. She also underscores the importance of a strong personal brand and ethical practices for success.
01:05:49
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Quick takeaways
- Joan Herlong highlights the significance of integrity and personalized service in differentiating successful real estate agents from amateurs in the market.
- Her personal journey in real estate, influenced by her mother's experiences, underscores how family dynamics shape career choices and professional integrity.
Deep dives
The Value of Full-Time Real Estate Agents
Most real estate agents operate on a part-time basis, resulting in limited experience and productivity. The average agent in the U.S. completes only 2.1 transactions annually, which highlights the discrepancy between dabblers and full-time professionals. Joan Herlong emphasizes that her firm comprises full-time agents committed to the industry, providing a level of service that surpasses typical expectations. This professional approach enables her agency to maintain a higher standard within the real estate market, attracting clients who value dedicated expertise.
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