Joan Herlong, CEO of Herlong Sotheby’s International Realty and author of "As Is: An Insider's Guide to Real Estate", shares her 30+ years of real estate wisdom. She emphasizes the importance of integrity and personalized service in a competitive market. Joan discusses the differences between full-time and part-time agents, the necessity of balancing family life with career demands, and the intricate relationship between elections and the real estate market. She also underscores the importance of a strong personal brand and ethical practices for success.