FP&A Today

How FP&A and Rev Ops Can work Together to Drive Value

Feb 20, 2024

Three revenue leaders, Paul Ignacio, Arvind Chahal, and Drew Noel, discuss the importance of aligning FP&A and RevOps, challenges faced when they don't collaborate, data issues, and transitioning between roles. They emphasize defining metrics, utilizing data dictionaries, and the impact of AI on operations functions.

54:49

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Episode guests

Paul Ignacio

Drew Noel

Arvind Chahal

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Effective collaboration between FP&A and operations is vital for aligning go-to-market strategy and execution.

Having empathy for the challenges and perspectives of operations helps foster a more collaborative working relationship with FP&A teams.

Deep dives

Importance of Communication

Effective communication between FP&A and operations is crucial for better collaboration and understanding.

The Function of Revenue Operations in Keeping Go-to-Market Pieces Aligned

01:40

Introduction

2min

Exploring Revenue Operations and Finance Alignment

25min

Finance's Role in Driving Value and Overcoming Process Challenges

3min

Collaboration for Revenue Generation

7min

Importance of Role Separation in Metric Definition and Reporting

2min

The Importance of Data Dictionaries in Product-Led Growth Metrics and AI

16min

Talking about the connectedness of FP&A and Rev Ops working together are all-star revenue leaders: Jeff Ignacio, Head of Go-to market Growth and operations at Regrow Ag, Arvind Chahal VP, finance and ops at autotrader Canada, and Drew Noel, VP Revenue, SCS Cloud.

First, what is rev Ops?

“Rev Ops is the discipline of aligning go-to market strategy and execution through four key pillars: process enablement, advisory and systems excellence” (Webster dictionary definition submitted by Paul Igancio).

In this episode:

How revenue operations and finance operations need to be working together effectively?
The challenges and worst stories when rev ops and Finance fail to click.
The worst “bad behavior” in a go-to-market org
Data and cultural issues with finance and Rev Ops
Moving career from FP&A to RevOps
How to ensure we are defining and reporting metrics in the same way
The importance of a “data dictionary”
How AI will impact the operations function
Favorite Excel function or feature

Our guests:
Jeff Ignacio, Head of Go-to market Growth and operations at Regrow Ag
Arvind Chahal VP, finance and ops at autotrader Canada

Drew Noel, VP Revenue, SCS Cloud