DocSend CEO Russ Heddleston on pitch deck insights, leaning into criticism & more | E1161

Russ Heddleston, CEO of DocSend, shares insights on managing feedback and the importance of open dialogue in the startup world. He discusses how tracking technology in pitch decks benefits founders and investors, emphasizing privacy concerns. Heddleston addresses the challenges of user engagement and transparency in data collection. He reveals strategic growth insights, highlighting decentralized decision-making and the significance of aligning marketing with user behavior. Lastly, he reflects on evolving VC dynamics in a remote era and the role of secondary financing for employee satisfaction.