This Week in Startups DocSend CEO Russ Heddleston on pitch deck insights, leaning into criticism & more | E1161
Jan 13, 2021
Russ Heddleston, CEO of DocSend, shares insights on managing feedback and the importance of open dialogue in the startup world. He discusses how tracking technology in pitch decks benefits founders and investors, emphasizing privacy concerns. Heddleston addresses the challenges of user engagement and transparency in data collection. He reveals strategic growth insights, highlighting decentralized decision-making and the significance of aligning marketing with user behavior. Lastly, he reflects on evolving VC dynamics in a remote era and the role of secondary financing for employee satisfaction.
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Protect Your IP
- Protect your intellectual property by sending pitch decks as DocSend links.
- This allows tracking investor engagement and provides valuable insights.
Tracking Benefits
- Tracking pitch deck views benefits both founders and investors.
- It helps founders understand investor engagement and update decks accordingly.
Tracking Anecdote
- Jason Calacanis recounts tracking a prominent tech figure's engagement with his prototype.
- This tracking revealed valuable information about the figure's interest and priorities.