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DocSend CEO Russ Heddleston on pitch deck insights, leaning into criticism & more | E1161

This Week in Startups

CHAPTER

Strategic Growth and Market Focus

This chapter explores the operational strategy of a document sharing company, emphasizing the balance between long-term vision and immediate goals while empowering teams through decentralized decision-making. It highlights the importance of aligning marketing efforts with user behavior, targeting specific use cases, and understanding the key drivers of growth, such as word of mouth.

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