

How GenAI has improved GoDaddy's product experience - Laka Sriram (VP Generative AI, GoDaddy)
5 snips Jan 8, 2025
Laka Sriram, VP of Generative AI at GoDaddy, previously worked on Alexa at Amazon. She discusses how GoDaddy is utilizing AI to streamline business setups for entrepreneurs. The conversation covers the vital role of customer-centric design and the need to upskill teams. Laka also highlights the ethical implications of AI, particularly in creative fields, and how it should empower rather than replace human talent. Lastly, she emphasizes fostering a culture of experimentation to drive innovation and learn from every endeavor.
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Alexa Growth
- Laka Sriram worked at Amazon on Alexa's speech recognition technology, handling tasks like improving speed and geolocation.
- He witnessed Alexa's growth from a small team to over 10,000 people, experiencing both rapid growth and increased accountability.
Customer Focus and Simplification
- Laka Sriram emphasizes focusing on customer impact and working backward from it, prioritizing meaningful and sustained value.
- He highlights "invent and simplify," creating something new while simplifying for both customers and the company.
Aero's Value Proposition
- Aero streamlines business setup by auto-generating customized websites, logos, marketing materials, and more based on a user's business idea.
- It leverages GoDaddy's existing product suite and addresses entrepreneurs' main bottlenecks of time and effort.